Josh D’Amaro, the man about to become CEO, just said the quiet part out loud about one of Star Wars: Galaxy’s Edge’s two attractions, Millennium Falcon: Smuggler’s Run. He straight-up said that “Guests like it, but they don’t love it.” Disney is installing a massive overhaul to try to fix it and turn every seat into an epic adventure. Will it finally make guests scream “I LOVE THIS” instead of a polite “eh, it was fun”? In this episode, we refer to D’Amaro’s Harvard Business Review bombshell, break down why the Falcon’s broken, and debate if this redesign will save Star Wars in the parks… or if it’s too late. 64 Minutes.
A CEO Switching the Story
